Multimedia
lead generation
Multimedia
lead generation
This client was looking for a fresh, compelling approach to capture the attention of their audience: C-level decision makers responsible for warehouse/distribution center operations. We recommended a blended print/web solution that has generated exceptional results.
Why not a dimensional mailer? we thought, having seen time and again the power of print in cutting through the clutter and captivating the target audience’s attention. We developed a long, narrow, shallow box to create a visual and tactile experience that would make a lasting impression. It is complemented by a microsite, designed in the same style and spirit.
  • The box was sealed with shrink-wrap to allow total visibility of the graphics, which include beauty shots of the products (automated
guided vehicles, or AGVs), a symbolic image of work boots and a reflective vest, and crisp headlines.

  • Inside, recipients discovered a miniature pallet beverage coaster, designed to give the Jungheinrich logo a permanent place on their desks.
  • We engineered a die-cut structure using a lightweight substrate to hold the pallet coaster and iron cross brochure. This provided additional real estate for digitally printing a call to action that’s visible when the brochure is removed.
  • The CTA includes a QR code and URL sending recipients to the microsite, where they can request a demo or more information.

The results of the campaign far exceeded client expectations — for both awareness building and lead generation.