A 3-D Solution
yields maximum impact
A 3-D Solution
yields maximum impact
North Coast Enterprise provides wind turbine repair, replacement and decommissioning services. Their objective was to capture the attention of C-level decision makers responsible for commissioning these services to build brand awareness and generate new leads for their sales team.
We recommended a multimedia approach using a dimensional print piece that leads to an online experience. The print package—a long, narrow box custom-built of a lightweight substrate to securely hold the six-panel brochure and corkscrew/bottle opener—not only played on recipients’ curiosity but also engaged them in a fun visual and tactile experience. The call to action, URL and QR code, revealed when the brochure is lifted out, encouraged further engagement and led these executives to explore the North Coast website and schedule an appointment with a representative.

The box was shrink-wrapped to allow total visibility of the high-impact graphics and straightforward Repower-Replace-Recycle messaging. The lead image, a composite of multiple photographs and geometric elements, finds contrast in the topography-themed dark blue background, while the negative space provides an ideal landing for the headline and logo.

In addition to the information presented inside, we were sure to give a nod to the sustainability aspect of wind farms. The corkscrew provided the perfect opportunity to invite recipients to celebrate their own involvement in an industry committed to making the planet a better place to live.