Celebrating Dedicated Moms
through an uplifting event theme
Celebrating Dedicated Moms
through an uplifting event theme
Jack and Jill of America, a nonprofit organization of mothers committed to supporting the educational and leadership development of young Black students, needed a design theme for their Mid-Atlantic Regional Mothers Conference. They were seeking a look that would not only support their established theme—Beautifully Rooted to Rise, Renew and Restore—but also integrate the various elements of their marketing program, which ranged from pre-event promotional materials to an event-day welcome package and display signage.
Our creative approach helped unify their message across print and digital media, as well as at the event itself.
The design was built around one of Jack and Jill’s brand colors—pink—and features a colorful organic illustration symbolizing growth. The centerpiece of the design meshes simple silhouettes of two adults, representing organization members, with a silhouette representing African American youth. The incorporation of the organic illustration into this design element emphasizes how the organization’s programs and members help up-and-coming leaders thrive.