Engagement
meets memorability
Engagement
meets memorability
Preparing to court partners of prestigious law firms across the country at an in-person event, the client requested a high-impact handout to intrigue and inform attendees. Objectives included sparking conversations about the law firms’ digital forensics and eDiscovery needs, driving traffic to the bit-x-bit website and leaving a lasting impression of the firm’s capabilities.
We designed a sales kit that would (1) engage the audience by begging to be touched and (2) provide a tactile, interactive experience through-out to encourage cover-to-cover readership. The sales kit includes a single-fold brochure in a unique horizontal format, housed in a custom die-cut sleeve that accommodates a business card.
  • The sleeve, printed on an uncoated black paper stock, features die-cut circles echoing the brand mark.
  • A pattern of dots, created through multiple hits of spot clear, represents the vast data associated with the company’s services.
  • The balance of the piece was printed with four hits of opaque white and four-color process.
  • The “revealing the truth” message plays on the functional aspect of the piece — that the reader is about to reveal important
    information.
  • A thumbhole makes it easy to slide the brochure out.

The result is a piece that is comfortable in the hand, fun to interact with, easy to read and, above all, memorable. It creates a brand experience consistent with the image we’ve helped this firm establish and drives its continuing momentum.